In our marketing past lives we’ve had experiences with brands and influencers that have taught us so much about the complex influencer marketing world. Having the chance to see both sides of the mirror had left us with a lot of insights. Here is a small list of what was our best takeaways.

Do you remember when we introduced the 5 steps for you to build a better plan to capture your brands defining moments? We barely remember it either, so we thought we would ask some of our photographers we have worked with to get some truthful advice on what to do when you’re planning your brands […]

If you are a new entrepreneur, or if you have been an entrepreneur for years, you no doubt are aware of the chasm that exists between conception and implementation. Deciding to create a business is one thing, but actually creating one can seem daunting in the least, more likely overwhelming at times. The aphorisms of […]

In David Mitchell’s The Bone Clocks a being known as an atemporal, Esther Little, hides her mind and identity within the mind of another, Holly Sykes. This hidden identity is not a chronological account of Esther’s life, but rather it is described as “a nebula of moments”. These moments define who Esther is, encapsulating her […]

OK, I guess we have to talk about the severe acute respiratory syndrome coronavirus in the room. Aside from just hating this $%^&ing virus, we can also start to identify the lessons that can be taken from a business standpoint. When we talk about a company’s need to be adaptive, what better example could there […]

You’ve crafted your brand using the tenets of a strong story, a clear set of values, and a continuity of message. Sometimes this is going to have the broadest appeal possible; we would all rather that everyone liked us after all. More likely, however, the authenticity of your brand simply won’t be for everyone, and […]

When we think of wanting to bring a human connection to our branding, we do not mean to commodify interpersonal experiences. Imparting to a customer a company’s backstory is not meant to be deceptive; presenting a continuity of customer service is not meant to manipulate; adhering to core values is not a façade. The jaded […]

What do you think of when you see a logo? Picture a business and its famous swoosh, arch, or pregnant minotaur. What feelings does it conjure and what meanings does it generate? More than just a logo or business card, a Brand is the all-encompassing way in which your business is perceived.

11:11 | 2021 | YOU'RE ON THE RIGHT PATH